Victoria Bitter offers consumers the experience of beer without the alcohol content. The innovation is curious and will, without a doubt, entice individuals for a number of reasons, especially if one is tasked to be a designated driver. The tea has already sold out, paving a path to success.
The beverage can be served hot or cold. It presents a blend of Ceylon black tea leaves and "super pride hops" — as the company likes to call them. It mimics the aroma and taste of beer as well, guaranteeing a full sensual experience. In addition, the offering is fully vegan, free of gluten, and obviously free of alcohol, as well.
The Victoria Bitter tea was launched ahead of time of The Ashes, which is a cricket series in Australia.
Beer-Flavored Teas
Victoria Bitter Mimics the Taste and Aroma of Beer for a Unique Experience
Trend Themes
1. Alcohol-free Beverages - Developing and marketing tea, coffee and other beverage flavors that mimic the taste and experience of beer, wine and spirits can be an opportunity for companies that want to tap into this trend of non-alcoholic drinks.
2. Tea Innovation - The idea of blending tea with different ingredients to create new flavors is a trend that presents opportunities for tea brands to offer a wider variety of innovative products.
3. Vegan, Gluten-free Offerings - Creating vegan, gluten-free and other health-focused products can be an opportunity for companies to cater to niche markets and attract a more health-conscious customer base.
Industry Implications
1. Beverage - New market opportunities are arising within the beverage industry for companies that want to create non-alcoholic beer-flavored drinks to cater to health-conscious and non-alcohol drinkers.
2. Tea - Tea brands can take advantage of the trend and create new tea products to satisfy adventurous drinkers while offering novel tea flavors.
3. Health Food - Creating vegan, gluten-free and other health-focused offerings can be an opportunity for companies to attract a more health-conscious customer base and capitalize on this growing trend.