Based on data about spayed and neutered pets, animal health company Virbac launched its first line of pet food, Veterinary HPM Pet Nutrition. The line includes two cat foods and four dog foods that are formulated for spayed and neutered animals, and it takes into consideration that spaying and neutering can decrease a pet’s metabolism by up to 30% and increase a pet’s appetite by up to 60%, which can lead to obesity.
As Virbac has identified, many pet owners are unaware of the fact that the risk of obesity is increased and their pets' diets are not altered accordingly. The dry food for cats and dogs from Veterinary HPM Pet Nutrition can be found in six formulas that are tailored to different ages and sizes.
Specialized Nutrition Pet Foods
Veterinary HPM Pet Nutrition is Made for Spayed & Neutered Animals
Trend Themes
1. Spayed & Neutered Pet Food - The launch of Virbac's Veterinary HPM Pet Nutrition caters to a growing awareness of the dietary needs of spayed and neutered pets, offering alignment with pet owner's concerns of obesity and unhealthy nutrition habits.
2. Specialized Nutrition for Pets - With pet owners becoming increasingly concerned about their pet's health and wellbeing, specialized nutrition is set to become a significant trend for the industry as aware pet owners seek to provide the best possible care.
3. Personalized Diet Plans for Pets - The industry could develop an augmentation on specialized nutrition by offering tailored diet plans that consider breed, age, weight, medical history, and dietary preferences to allow pet owners to customize their pet's diets according to specific needs.
Industry Implications
1. Pet Food Industry - The pet food industry can leverage specialized nutrition concepts to create tailored products that cater to specific health and dietary requirements, providing opportunities for growth and innovation.
2. Veterinary Industry - The veterinary industry can collaborate with the pet food industry to advocate healthy, specialized nutrition concepts for pets by providing consultations and programs that enable pet owners to provide optimal care for their beloved pets.
3. Technology Industry - The technology industry can contribute by creating apps and devices that allow pet owners to track their pet's diets, habits, and nutrition to ensure optimal health and wellbeing, providing opportunities for innovation in the pet care segment.