The alternative water beverage market is full of sweet options like maple water, coconut water and watermelon water, and VEGGIWATER offers a product that sets itself apart by being prepared with colorful red and yellow peppers. The Red & Yellow Pepper Water is touted as an "absolute novelty in the world of beverages" and boasts a golden yellow color that's free from sweeteners and preservatives.
The vegan-friendly beverage is low in calories and rich in antioxidants and Vitamin C, and is lightly enhanced with lemon juice.
With many health-conscious individuals looking for unique and refreshing alternatives to soda and juice, as well as more interesting options than plain water, the alternative beverage category is booming—as evidenced by many products that turn unexpected fruits and vegetables into delicious sources of hydration.
Mineral-Rich Pepper Water
All-Natural VEGGIWATER is Made with Red and Yellow Peppers
Trend Themes
1. Colorful Water Beverages - There is an opportunity to create more all-natural and low calorie water beverages made with a variety of fruits and vegetables.
2. Alternative Beverage Market - Innovation in the alternative beverage market continues to grow, creating opportunities for unique and refreshing options for health-conscious consumers.
3. Hydrating Wellness - The trend of wellness-focused, hydration-promoting products continues to rise, creating opportunities for beverage manufacturers to incorporate functional ingredients and nutrients.
Industry Implications
1. Beverage Industry - The beverage industry can develop and market innovative and unique all-natural water beverages made with a variety of fruits and vegetables to meet the growing demand from health-conscious consumers.
2. Plant-based Food Industry - As the demand for vegan-friendly products grows, the plant-based food industry can expand into the beverage market by creating all-natural and healthy water beverages made from vegetables and fruits.
3. Wellness Industry - The wellness industry can incorporate these type of all-natural, low calorie, and nutrient-rich water beverages into their product offerings to continue to promote health and hydration.