Kallø is venturing into the dip category with clean-label, tomato-based Veggie Dips that combine organic vegetables and pulses in bold, savory flavors enhanced by herbs and spices.
In the brand's debut range of dips, there's Organic Chutney Tomato & Lentil; Organic Tomato & Olives; and Organic Spicy Tomato, which can be used to make healthy snacks or integrated as versatile cooking ingredients. The nourishing plant-based dips are pure and unprocessed, delivering the quality of homemade dips with the convenience of storebought.
With these dips, the brand addresses consumers' changing eating habits, with many people moving away from three meals a day in favor of more flexible, more frequent eating occasions. Adele Ward, Kallø Marketing Director at Ecotone UK, says "Social snacking and sharing the joy of preparing and consuming food with family and friends, has become a greater priority."
Clean-Label Vegetable Dips
Kallø's Veggie Dips Combine Organic Vegetables and Pulses
Trend Themes
1. Clean-label Ingredients - Consumers increasingly demand clean-label products that prioritize organic and unprocessed ingredients.
2. Flexitarian Eating - Flexitarian eating is on the rise, with more people incorporating plant-based foods like vegetable dips into their diets.
3. Social Snacking - The trend of social snacking highlights a shift towards eating occasions that focus on communal enjoyment and shared experiences.
Industry Implications
1. Organic Food Industry - The organic food industry sees growth opportunities as consumers prioritize organic ingredients in their dips and snacks.
2. Plant-based Foods - The plant-based foods market expands with innovative products that cater to flexible, health-conscious eating habits.
3. Snack Foods Industry - The snack foods industry innovates by introducing dips and spreads that meet the demand for convenience and clean eating.