popchips founder and former CEO Keith Belling is introducing RightRice as a "breakthrough vegetable rice grain." Over the last few years, health-conscious consumers have become familiar with the idea of broccoli or cauliflower rice and now, RightRice introduces an ultra-nourishing option that is packed with protein. While many vegetable-based rice alternatives need to be sold in the frozen sections of stores, RightRice sets itself apart as a first-of-its-kind shelf-stable vegetable grain that's comprised of over 90% vegetables, including lentils, chickpeas, green peas and rice.
RightRice provides 10 grams of complete protein and five grams of fiber per serving, which makes it much more nutritionally rich than conventional white rice. The new product is being introduced in a range of varieties, including Original, Lemon Pepper, Spanish and Garlic Herb.
Vegetable Rice Alternatives
RightRice is a First-of-Its-Kind Shelf-Stable Vegetable Grain
Trend Themes
1. Shelf-stable Rice Alternatives - Creating shelf-stable vegetable rice grains opens up opportunities for convenience and accessibility in the rice alternative market.
2. Protein-rich Rice Substitutes - Developing rice alternatives with high protein content offers a disruptive innovation opportunity to cater to the growing demand for nutritious, plant-based options.
3. Expanding Varieties of Vegetable Rice - Introducing new flavors and varieties of vegetable-based rice alternatives presents a chance to engage consumers with diverse taste preferences and dietary needs.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore producing and distributing shelf-stable vegetable rice alternatives to meet the rising consumer demand for healthier and more sustainable food options.
2. Plant-based Foods - The plant-based foods industry can leverage the trend of protein-rich rice substitutes to create innovative plant-based products and capture a larger market share of health-conscious consumers.
3. Convenience Stores - Convenience stores can tap into the expanding varieties of vegetable rice by stocking a range of options to cater to consumers seeking convenient and healthier ready-to-eat meals.