With the launch of two new vegetable-packed snacks—Sea Salt Veggie Straws and Fiery Pepper Lentil Chips—Simply 7 Snacks is introducing a fresh new look for itself. While providing a satisfying crunch, the snacks are packed with vegetable ingredients. In fact, every one-ounce serving contains a third of a cup of vegetables like cauliflower, broccoli, carrots and potatoes.
Notably, the garden-fresh Sea Salt Veggie Straws set themselves apart from comparable products in the category that are made with spinach, tomatoes and potatoes. The Fiery Pepper Lentil Chips offer a hint of heat with a combination of cayenne and chili peppers, which makes them perfect for enjoying on their own or pairing with a cooling dip.
The new packaging from the brand better conveys its flavors, simple ingredients and products with reduced sodium.
Crunchy Vegetable-Packed Snacks
Simply 7 Snacks Share 1/3 Cup of Vegetables Per Serving
Trend Themes
1. Vegetable-packed Snacks - Opportunity for food companies to create healthier snack options by incorporating vegetables into their products.
2. Reduced Sodium Products - Opportunity for food companies to develop products with less salt to address growing consumer concerns regarding sodium intake.
3. Fresh Branding - Opportunity for food companies to revamp branding to convey the freshness and quality of their products.
Industry Implications
1. Food Manufacturing - Opportunity for the food industry to develop and market healthier snacks using vegetable ingredients.
2. Health and Wellness - Opportunity for the health and wellness industry to promote and educate consumers about the benefits of eating vegetable-based snacks.
3. Packaging Design - Opportunity for packaging companies to design packaging that better conveys the fresh and healthy aspects of a product.