Japanese multinational drinks company ITO EN launched a pair of premium vegetable beverages with savory flavor profiles and texture-rich inclusions. These two new beverages are sold in SIG SmileSmall carton packs with SIG Drinksplus technology and offer a different experience than typical ready-to-drink fruit smoothies and juices, and even other blended vegetable beverages. Crunchy Smoothie is loaded with carrot pieces and Crispy Potage combines the creaminess of blended tomato with onion bits.
"Our new products provide our consumers with a refreshingly different drinking experience—rich and satisfying with the incorporation of real vegetable pieces," says Tetsuo Yamaguchi, Brand Manager at ITO EN, "The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere."
Savory Vegetable Beverages
ITO EN's Crunchy Smoothie & Crispy Potage Include Real Veggie Pieces
Trend Themes
1. Texture-enriched Beverages - ITO EN's vegetable drinks introduce a unique consumption experience by incorporating real vegetable pieces, differing from the typical smooth texture of fruit juices.
2. Savory Drinking Options - Shifting from traditional sweet drinks, ITO EN's savory vegetable beverages cater to a growing demand for diverse flavor profiles in the beverage market.
3. Innovative Packaging Solutions - The utilization of SIG Drinksplus technology in the packing of ITO EN's beverages allows for the inclusion of solid ingredients, expanding the possibilities for drink formulations.
Industry Implications
1. Beverage Industry - The introduction of ITO EN's vegetable beverages with texture-rich inclusions showcases a shift towards novel, diversified products in the highly competitive beverage market.
2. Packaging Industry - Advancements in packaging technology, such as SIG Drinksplus, are enabling the inclusion of solid ingredients in liquid products, driving innovation in how beverages are presented and consumed.
3. Health and Wellness Industry - ITO EN’s seamless integration of real vegetable pieces into drinks caters to health-conscious consumers looking for convenient ways to increase their vegetable intake without compromising on taste or texture.