There are now plenty of plant-based egg replacers on the market, as well as tofu-based recipes for vegan scrambled eggs, but Hampton Creek's newest product delivers a more sustainable alternative to eggs with 'Just Scramble.'
Just Scramble is made from the mung bean legume, which scrambles in a way that looks remarkably egg-like. As well as being completely egg-free, the product also does away with antibiotics and cholesterol, and requires less water and emit fewer carbon emissions than conventional eggs to produce. Just Scramble is packaged by the bottle and has the potential to be used for a wide range of applications that go well above and beyond just breakfast.
Hampton Creek's Just Scramble is first set to be available in San Francisco, California, followed by other locations in 2018.
Bean-Based Egg Alternatives
Hampton Creek's Vegan Scrambled Eggs are Made with Mung Beans
Trend Themes
1. Sustainable Egg Replacements - The increasing focus to reduce carbon footprint has given rise to sustainable egg replacements such as Hampton Creek's Just Scramble.
2. Innovative Legume-based Products - As consumers seek healthy and sustainable food alternatives, innovative companies are creating legume-based products, such as Just Scramble, that offer new and unique taste experiences.
3. Plant-based Protein Alternatives - The growing demand for plant-based diets is driving the development of protein alternatives, like Just Scramble, that offer comparable nutritional value to traditional animal products.
Industry Implications
1. Food - Hampton Creek's Just Scramble and other plant-based protein alternatives are shaking up the food industry by offering healthier, more sustainable, and ethical options for consumers.
2. Sustainability - Just Scramble's use of mung beans as a sustainable egg replacement highlights the potential of sustainable food production to address environmental concerns and reduce carbon emissions across various industries.
3. Health and Wellness - Innovations in the plant-based protein space, like Just Scramble, cater to consumers' growing interest in health and wellness, and present considerable opportunities to create new and differentiated products across the health and wellness industry.