Although Wiesenhof is one of Germany's largest poultry purveyors, the company recently began selling a range of vegetarian products that includes vegan schnitzel and veggie nuggets. The change is part of a response to the growing number of German consumers who are interested in incorporating more meat alternatives into their diet.
Wiesenhof's new vegetarian lineup includes a wide range of products that include popular German dishes. One of the most unique items available is the vegan schnitzel, which is made from rice flakes and rice flour. The schnitzel even comes in a portable container for eating on the go.
While Wiesenhof's new vegetarian-friendly products are unlikely to appeal to long-time vegetarians due to the association with the meat-producing brand, the range is likely to be a hit among more flexible consumers looking for easy meat alternatives.
Vegan Schnitzel Snacks
Wiesenhof is Selling Vegetarian Versions of Popular German Dishes
Trend Themes
1. Growing Meat Alternatives - The increasing interest in incorporating meat alternatives into diets creates a demand for innovative vegetarian products.
2. Portable Vegetarian Snacks - Convenient vegetarian snacks, like the vegan schnitzel in a portable container, offer on-the-go options for flexible consumers.
3. Vegetarian Versions of Traditional Dishes - The introduction of vegetarian versions of popular dishes, such as vegan schnitzel, caters to the changing preferences of consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to develop and market innovative meat alternative products.
2. Convenience Foods - The convenience foods industry can explore new avenues by offering portable vegetarian snacks that cater to the needs of flexible consumers.
3. Plant-based Protein - The plant-based protein industry can capitalize on the trend by creating vegetarian versions of popular traditional dishes to appeal to a wider audience.