Press’d Sandwich Shop expanded its menu with two new vegan sandwiches that are made with a meatless chicken substitute by Gardein. The California Vegan sandwich features Gardein Chick’n with guacamole, lettuce and tomato, plus vegan-friendly versions of cheddar cheese and mayonnaise. There's also the Blazing Vegan sandwich, which has a similar filling served on vegan multigrain bread but is instead topped with wing sauce.
The plant-based sandwiches have the potential to appeal to a wide range of consumers including vegetarians, vegans and even flexitarians, especially as Press’d CEO and Co-Founder Scott Gordo says that "We have been looking to enter the vegan market for some time but have yet to find a product that meets our standard for great taste."
Meatless Vegan Sandwiches
Press’d Sandwich Shop's California Vegan & Blazing Vegan Feature Chick'n
Trend Themes
1. Plant-based Fast Food - The rising popularity of plant-based diets is driving the demand for fast food options that cater to vegetarians, vegans, and flexitarians.
2. Meat Substitutes - The increasing availability and improvement of meat substitutes provide innovative opportunities for businesses to develop tasty and satisfying plant-based alternatives.
3. Vegan Market Expansion - The growing interest in veganism creates a potential market for businesses to enter and expand their offerings by introducing plant-based products that meet consumer expectations for taste and quality.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of plant-based diets by incorporating more meatless options into their menus, appealing to a wider customer base.
2. Food Manufacturing - Food manufacturers can seize the opportunity to produce and distribute plant-based meat substitutes that cater to the growing demand for vegan and vegetarian alternatives.
3. Restaurant and Hospitality - Restaurants and hospitality businesses can stay competitive by offering vegan-friendly options, attracting a larger audience of health-conscious consumers seeking plant-based meals.