Swedish plant-based food tech start-up Hooked is disrupting the industry in Europe with a shredded vegan salmon product. Pegged as first-of-its-kind, the innovation is sustainable, healthy, as well as cruelty- and toxin-free.
The main ingredient of the vegan salmon is soy protein. The formulation of the innovation calls for seaweed and algae oil which deliver Omega-3 fatty acids to the body. Hooked uses a wet extrusion process to achieve an edible result. In addition to the vegan salmon, the Stockholm-based start-up is also releasing a tuna alternative and is planning to develop plant-based alternatives for calamari and shrimp.
The move toward vegan seafood comes from a worry that by 2050, there will be a little to no seafood left available in the ocean.
Shredded Vegan Salmon
Hooked Develops a Sustainable Fish Alternative for the European Market
Trend Themes
1. Sustainable Plant-based Seafood - The development of shredded vegan salmon by Hooked presents a disruptive innovation opportunity for the plant-based seafood industry in Europe.
2. Omega-3 Rich Plant-based Ingredients - The use of seaweed and algae oil in the formulation of vegan salmon opens up opportunities for companies to create innovative plant-based products rich in Omega-3 fatty acids.
3. Expansion of Plant-based Seafood Alternatives - Hooked's plan to develop plant-based alternatives for tuna, calamari, and shrimp indicates a growing trend in the plant-based seafood industry, presenting disruptive innovation opportunities.
Industry Implications
1. Plant-based Food Tech - The development of shredded vegan salmon by Hooked disrupts the plant-based food tech industry in Europe.
2. Sustainable Food Production - Hooked's sustainable and cruelty-free vegan salmon highlights opportunities for innovation in the sustainable food production industry.
3. Seafood Alternatives - The emergence of plant-based seafood alternatives by Hooked creates disruptive innovation opportunities in the seafood alternatives industry.