At Natural Products Expo East, Lifeway Foods debuted a vegan probiotic beverage to expand its portfolio of probiotic products. The all-new plant-based Lifeway Oat line helps to support the microbiome with 10 live and active cultures that are free from dairy and certified vegan. Made with 100% whole-grain oats, the beverages are packed with heart-healthy ingredients and they can be found in satisfying flavors like vanilla, strawberry vanilla, peaches and cream, berries and cream, apple cinnamon and blueberry maple. For those who prefer their probiotic beverages unflavored, the brand also offers a plain option.
The drinkable plant-based beverages are nourishing wellness drinks that tap into some of the highest consumer demands of the moment, which are only set to grow over the coming years.
Probiotic Oat Beverages
Lifeway Foods Created a Dairy-Free, Vegan Probiotic Beverage
Trend Themes
1. Plant-based Probiotic Products - Opportunity for companies to expand their portfolio of plant-based probiotic products to cater to the growing demand for vegan options.
2. Microbiome-supporting Products - Opportunity for developing more microbiome-supporting products using probiotics to promote gut health.
3. Heart-healthy Beverages - Opportunity for creating heart-healthy beverages using whole-grain ingredients to meet the needs of consumers seeking functional beverages.
Industry Implications
1. Food and Beverage - Food and beverage companies can expand their product lines to include plant-based, microbiome-supporting, and heart-healthy options to appeal to health-conscious consumers.
2. Health and Wellness - There is an opportunity for health and wellness companies to develop products that promote gut health using probiotics and other microbiome-supporting ingredients.
3. Vegan Products - Companies specializing in vegan products can offer more options to their consumers by including plant-based probiotic beverages in their portfolio.