Beroni's fresh-frozen pasta helps to cut down the time needed to prepare pasta to mere seconds. Made with high-quality French durum wheat semolina and water, the dough is shaped into penne, fusilli or macaroni pieces that are cooked to "al dente" perfection and then frozen to preserve peak freshess. In this way, the fresh-frozen pastas only need about 30 seconds to be made at home and there are several ways to go about this: cooking the pasta in boiling water for about 30 seconds, microwaving it at 800W for two minutes or taking 30 seconds to heat it in a pan or wok.
The brand says that "this is the first time shoppers will be able to buy fresh frozen pasta for themselves to enjoy at home" and this pasta is a particularly convenient household staple that will continue to be consumed during lockdowns.
Fresh-Frozen Vegan Pastas
Beroni's Restaurant-Quality Al Dente Pasta Can Be Made in Seconds
Trend Themes
1. Fresh-frozen Foods - The trend for fresh-frozen foods continues to grow, offering opportunities for companies to provide convenient alternatives to traditional products.
2. Quick Meal Solutions - The demand for quick and easy meal solutions is on the rise, providing opportunities for companies to develop and market time-saving products.
3. Plant-based Foods - The trend for plant-based food options is gaining momentum, providing opportunities for companies to develop innovative vegan products.
Industry Implications
1. Food Manufacturing - The food manufacturing industry has the opportunity to develop and market fresh-frozen meals and ingredients to cater to time-poor consumers.
2. Grocery Retail - Grocery retailers can tap into the trend for fresh-frozen and time-saving foods by stocking and promoting innovative products like Beroni's fresh-frozen pasta.
3. Meal Kit Services - Meal kit services can incorporate fresh-frozen ingredients and meals into their offerings to provide convenient and time-saving options for customers.