Starbucks specializes in customization, giving consumers the option to add extra pumps of espresso, different flavors, and dairy options -- this summer, the QSR chain released two new icy vegan cold brew coffees. The two drinks are the Almond Protein Blended Cold Brew and the Cacao Protein Blended Cold Brew. Both of the drinks start off with a simple base of cold brew concentrate, added in following are ice, a date, a banana fruit blend, and a plant-based protein rich with rice and peas.
The Almond Protein Blended Cold Brew substitutes regular milk with almond milk, with the inclusion of almond butter as well, with 12 grams of protein. The Cacao Protein Blended Cold Brew drink mixes coconut milk with cacao powder along with 10 grams of protein.
Vegan Cold Brew Coffees
Starbucks Introduces Two New Frosty Caffeinated Drinks for the Summer
Trend Themes
1. Customized Vegan Beverages - Starbucks' customization options for vegan cold brew coffees offer opportunities to create personalized beverages for health-conscious consumers.
2. Plant-based Protein Alternatives - The use of rice and pea-based proteins in Starbucks' vegan cold brew coffees indicates a trend towards plant-based protein alternatives in the beverage industry.
3. Fruit-infused Cold Brew - The addition of fruit blends like banana in Starbucks' vegan cold brew coffees highlights a trend towards using natural, refreshing flavors in cold brew concoctions.
Industry Implications
1. QSR (quick-service Restaurants) - The introduction of vegan cold brew coffees by Starbucks presents an opportunity for other QSR chains to expand their plant-based beverage options and cater to the growing demand for vegan alternatives.
2. Dairy Alternatives - Starbucks' use of almond and coconut milk in their vegan cold brew coffees reflects the growing market for dairy-free alternatives, presenting opportunities for dairy alternative manufacturers to collaborate with coffee chains.
3. Health and Wellness - The inclusion of plant-based protein and fruit blends in Starbucks' vegan cold brew coffees aligns with the health and wellness trend, creating opportunities for companies in the health and wellness industry to develop similar nutritious beverage options.