Various Associates was tasked with facilitating an aesthetic for this womenswear store in Chongqing, China. The result is rather unconventional, with a flair for the voyeuristic. The interior entertains a predominantly monochromatic ambiance that has strong ties to the militant industrial movement in design. Various Associates enhances this through the incorporation of "mirrored surfaces and unusual fur-covered partitions." A big unifying motif of this project is the impeccable sense of symmetry, which balances out the retail plan, hinting to cleanliness.
The product is displayed in ways that capture the attention of consumers, with each piece being emphasized to a degree. Moreover, Various Associates also includes a small lounge area, VIP dressing rooms with "distinct furry pods," as well as an area for a service desk.
Photo Credits: Shao Feng
Industrially Symmetric Retail Plans
Various Associates Infuses Its Project with Monochrome Motifs
Trend Themes
1. Monochrome Ambiance - Opportunity for retailers to create visually striking and unconventional store designs, infusing a predominant monochromatic aesthetic.
2. Symmetry in Retail - Retailers can leverage symmetrical store layouts to create a sense of balance and cleanliness, enhancing the overall shopping experience.
3. Unusual Store Partitions - Retailers can experiment with unique and eye-catching store partitions, such as fur-covered partitions, to add a touch of intrigue and playfulness to the shopping environment.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to incorporate monochrome aesthetics, symmetrical layouts, and unusual store partitions to create immersive and visually striking shopping experiences.
2. Interior Design - Interior designers can explore the concept of monochrome ambiance, symmetrical layouts, and unique store partitions to create engaging and captivating spaces for various industries.
3. Retail Store Fixtures - Manufacturers and suppliers of retail store fixtures can cater to the demand for monochrome aesthetics, symmetrical displays, and eye-catching partitions by offering innovative and customizable solutions.