Premium pet food and treat manufacturer Stella & Chewy's is dedicating Valentine's for dogs with limited-edition biscuits that are stamped with hearts. Inspired by classic conversation hearts, the brand's heart-stamped dog biscuits are called Conversation Barks and they can be found in a festive box for the holiday.
On social media, the brand is hosting a giveaway so that pet owners can be included in the Valentine's Day festivities. As the brand observes, "As pet adoptions continue to rise, and with 80% of pet parents likely to stay in for Valentine's Day this year, we are seeing that pets are now becoming a larger part of Valentine's Day celebrations." Stella & Chewy's also notes that pets are more likely to get a Valentine’s Day gift than most parents, friends or work colleagues.
Heart-Stamped Dog Biscuits
Stella & Chewy's is Helping Pet Owners Celebrate Valentine's for Dogs
Trend Themes
1. Pet Valentine's Day - Opportunity for pet industry companies to capitalize on Valentine's Day festivities and provide Valentine's-themed products and gifts for pets.
2. Personalized Pet Treats - Opportunity for pet industry companies to provide personalized and unique treats for pets, such as customized messaging or designs stamped on the treats.
3. Holiday-themed Pet Products - Opportunity for pet industry companies to create products for various holidays, such as Valentine's Day, Christmas, and Halloween, to capitalize on the increasing trend of pet owners celebrating holidays with their pets.
Industry Implications
1. Pet Food and Treats - Pet food and treat manufacturers can introduce limited edition and holiday-themed products for pet owners to celebrate Valentine's Day with their pets.
2. Pet Retail - Pet retail stores can provide Valentine's Day-themed section to cater to pet owners who want to include pets in Valentine's Day celebrations.
3. Personalized Pet Gifts - Companies can create personalized and unique products for pet owners to give as gifts to their pets for Valentine's Day, such as personalized treats, toys, or accessories.