The 'Mystery Valentine’s Day Lollipops' from Dylan’s Candy Bar are designed with hidden messages inside that can be revealed with a few licks.
Some of the messages inside the novelty lollipops include: "You're Hot!" and other notes that one might be likely to find on similar sweet candy hearts for the holiday.
Because of the simplicity of these sweets, these Valentine's Day lollipops have the potential to help a variety of pairs of all ages show their affections for one another—including friends, "Galentines" and more—not just those in romantic couples. Now more than ever, food and beverage brands are seeking out inventive ways to help Millennials make the most of their favorite holiday traditions by encouraging new celebrations with friends.
Hidden Message Lollipops
These Valentine's Day Lollipops from Dylan's Candy Bar Reveal Sweet Notes
Trend Themes
1. Hidden Message Lollipops - Innovative lollipop designs with hidden messages inside create opportunities for personalized and interactive confectionery experiences.
2. Novelty Candy Hearts - Creative variations of traditional candy hearts offer disruptive opportunities for expressing affection and emotions in a fun and unique way.
3. Millennial Celebrations - Brands can tap into the desire for new holiday traditions among Millennials by offering innovative food and beverage options for celebrations with friends.
Industry Implications
1. Confectionery - Confectionery companies can explore creating lollipops with hidden messages inside to provide customers with a novel and memorable candy experience.
2. Gifts and Personalized Products - The popularity of hidden message lollipops presents opportunities for businesses to offer personalized candy gifts for various occasions.
3. Food and Beverage - In the food and beverage industry, there is potential for brands to develop creative and interactive products that enhance holiday celebrations with friends.