Ahead of Valentine's Day, Pillsbury announced the launch of two limited-edition heart-shaped cookie dough varieties "to help families celebrate Valentine’s day as they spend more time together at home this winter." Family and friends can use the festive cookies as a way to bond with loved ones, whether it's over a video chat or dropping them off at a loved one's house.
The first release is the Hearts Shape™ Sugar Cookie Dough from Pillsbury that offers a classic treat for the love-themed holiday. The second release, the Heart Shape™ Cutout Sugar Cookie Dough are precut to make the perfect shaped heart cookies. These plain cookies can be decorated with frosting, sprinkles, or even just enjoy fresh out of the oven.
The new Valentine's Day cookies from Pillsbury are available to purchase in grocery retailers nationwide.
Limited-Edition Heart-Shaped Cookies
Pillsbury Launched Adorable Valentine's Day Cookies
Trend Themes
1. Limited-edition Valentine's Day Treats - Branded food and beverage companies can create limited-edition products for Valentine's Day to increase sales and capture the holiday spirit.
2. DIY Baked Goods - Branded cookie dough offerings can tap into the growing trend of at-home baking, where consumers enjoy the process of baking their own treats.
3. Online Socializing Activities - Companies can leverage the trend of remote interactions to create virtual experiences related to holidays, such as cookie-decorating parties where loved ones can join from anywhere.
Industry Implications
1. Food and Beverage - Brands can create themed food and drink products for holidays to drive sales and increase engagement with consumers.
2. Home Baking Supplies - Industry participants can provide the necessary supplies for at-home baking, including cookie dough and decorating kits, to capture rising demand.
3. Online Communication Platforms - Companies that offer online collaboration and socializing tools can create virtual events and activities related to holidays, providing a new and fun way for people to connect.