Dating app Happn is hosting a virtual Valentine's dating experience in The Crystal Maze's environment and it's designed to lower barriers with games and get singles interacting with one another in a fun way. The Crystal Maze Live Experience's "Dome from home" is tailored to singles, who will be matched with a group of eight single people based on their preferences and what they hope to get out of a relationship.
Some of the games that can be played as part of the virtual experience include Mumsie's riddles, the skill-testing Jester's hat and The Hunter. Knowing that Valentine's Day can be a challenging time for singles, and even more so during the pandemic, Happs will be following up with teams to put people in touch if a connection was sparked.
Virtual Valentine's Dating Events
Happn is Hosting an Experience Within The Crystal Maze
Trend Themes
1. Virtual Valentine's Dating Events - Virtual dating events tailored towards Valentine's Day are becoming increasingly popular, offering a unique way to bring singles together in a fun and interactive way.
2. Interactive Gaming as a Dating Tool - Interactive games, such as those used in virtual Valentine's dating events, can be used as a disruptive innovation to enhance the dating experience and break down communication barriers among participants.
3. Virtual Interactive Event Venues - Virtual venues, such as The Crystal Maze Live Experience's 'Dome from Home', are emerging and presenting new opportunities for businesses to host interactive events without the need for physical space.
Industry Implications
1. Online Dating - Online dating apps and platforms, such as Happn, have the opportunity to incorporate virtual interactive events into their services to enhance the overall user experience.
2. Gaming and Entertainment - Gaming and entertainment industries have the opportunity to provide a unique platform for interactive dating experiences by incorporating features and games used in virtual Valentine's dating events.
3. Virtual Event Hosting - Companies in the event hosting industry have the opportunity to take advantage of the growing trend of virtual events, such as virtual Valentine's dating events, and offer creative and interactive experiences to clients.