Yohji Yamamoto's Y-3 releases its offerings for the 2019 Spring/Summer season and the spotlight is placed on the collection's ultra-versatile and incredibly chic urban waterproof jackets. The silhouettes take on a minimalist noir aesthetic — one that is easily associated with the designer's approach to fashion.
What really stands out in Y-3's Spring/Summer collection, however, is the functionality. Yamamoto looked to parachuting and sailing for inspiration as he was developing the high-performing silhouettes of the urban waterproof jackets. The material bears the name of SHAKEDRY™ GORE-TEX® and is identified as "the world's lightest." The product weighs about 356 grams.
Y-3 makes its piece available in two silhouettes — one is a hoodie-style jacket with adjustable cuffs and hems, while the other is a longer oversized coat with double-entry side pockets and a storm flap.
Ultra-Light Urban Waterproof Jackets
Y-3's SS19 Line Boasts an Incredibly Light Gore-tex Material
Trend Themes
1. Ultra-light Urban Waterproof Jackets - Disruptive Innovation Opportunity: Develop even lighter and more versatile materials for urban waterproof jackets.
2. Minimalist Noir Aesthetic - Disruptive Innovation Opportunity: Create minimalist and chic designs for urban clothing in other industries.
3. Functionality-inspired Fashion - Disruptive Innovation Opportunity: Incorporate functional elements from different industries into fashion design.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Integrate more lightweight and technically advanced materials into fashion.
2. Outdoor Gear - Disruptive Innovation Opportunity: Apply ultralight materials and functional design elements to outdoor clothing and equipment.
3. Sports Apparel - Disruptive Innovation Opportunity: Develop performance-enhancing garments using lightweight materials and innovative design features.