The North Face Japan Presents the New TOWNT II GORE-TEX
References: highsnobiety
The North Face Japan unveils its latest footwear in the form of the TOWNT II GORE-TEX silhouette. The TOWNT sneaker was first dropped in 2020 and was defined by its hiking purposes supported with durable uppers and secured with bungee laces over the forefoot.
The namesake is a blend of the words 'town' and 'mountain' which is detailed by its terrain components. The latest update is essentially an elevated version of the TOWNT as it retains all of the outdoor elements of the original shoe. The main change lies at the forefoot as it is no longer detailed with bungee laces but instead, a zipper system is found in its place. The laceless design ensures that it is easy to slip on and off.
Image Credit: The North Face Japan
The namesake is a blend of the words 'town' and 'mountain' which is detailed by its terrain components. The latest update is essentially an elevated version of the TOWNT as it retains all of the outdoor elements of the original shoe. The main change lies at the forefoot as it is no longer detailed with bungee laces but instead, a zipper system is found in its place. The laceless design ensures that it is easy to slip on and off.
Image Credit: The North Face Japan
Trend Themes
1. Laceless Footwear - Footwear designs are increasingly moving towards lace-free closures for enhanced convenience and streamlined aesthetics.
2. Zippered Sneakers - The incorporation of zippers in sneaker design offers a unique blend of functionality and style, appealing to urban and outdoor enthusiasts.
3. Technical Outdoor Shoes - High-performance outdoor shoes with advanced technical features are becoming popular among consumers who seek durability and versatility in their footwear.
Industry Implications
1. Sporting Goods - The sporting goods industry can innovate by integrating technical fabrics and closure systems to create hybrid footwear suitable for diverse terrains.
2. Fashion - The fashion industry is seeing a rise in functional design elements, like zippers, that marry fashion with practicality in everyday footwear.
3. Outdoor Equipment - Outdoor equipment manufacturers are increasingly exploring designs that combine urban aesthetics with rugged performance features.
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