When it comes to skincare, people living in urban areas must consider factors like higher pollution levels and the stress associated with a fast-paced lifestyle, and Urban Kind is a new Swedish skincare company that provides protective solutions to the sun, smog and stress.
To present its protective, shielding products to consumers in a visually appealing way, Urban Kind worked with the Scandinavian consumer branding agency Everland. Carl Johan Larsson, creative director and partner at EVERLAND, says, "We centred the visual concept around 'protection', reflecting it elegantly and minimalistic, resonating with Urban Kind’s Nordic ancestry in a universal urban way."
The range consists of a simple four-step system that begins with the Multi-Tasking Cleansing Concentrate, followed by the Refresh & Resume Mist, the Niacinamide Barrier Serum and the Antioxidant Day Cream.
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Trend Themes
1. Anti-pollution Skincare - Products designed to combat urban pollution cater to city dwellers who face daily exposure to environmental stressors.
2. Stress-relief Skin Solutions - Innovative skincare regimes that address the impact of urban stress offer relaxation benefits alongside skin protection.
3. Minimalistic Brand Aesthetics - Brands favoring elegant, minimalistic packaging tap into the desire for simplicity and clarity in product presentation.
Industry Implications
1. Skincare - Formulations targeting pollution, UV exposure, and stress meet the growing demand for comprehensive urban skin protection.
2. Consumer Branding - Agencies crafting visually minimalistic and protection-centered branding help skincare brands stand out in a crowded market.
3. Wellness - Urban stress and environmental factors influence a rising interest in products offering combined skincare and wellbeing benefits.