Consumers are increasingly shifting away from high-sugar sodas in favor of healthier alternatives, and CANS' three-ingredient unsweetened soft drinks offer a non-sweet alternative to sodas. Free from artificial sweeteners, added sugar and sweeteners, CANS' beverages are simply crafted with just Alpine water, bubbles, and real fruit.
CANS launched in the Czech Republic 15 months ago, and sold over a million cans to date—the equivalent of saving of 33 tonnes of sugar, or 8,250,000 sugar cubes. Now, CANS is bringing its refreshingly different drinks to the UK with three SKUs: Apple, Cherry, and Lemon.
These flavorful, thirst-quenching beverages are on a mission to reduce the global overconsumption of sugar and show how simple and delicious soft drinks can be when they're not hampered by added sugar, sweeteners, and artificial add-ins.
Unsweetened Soft Drinks
CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit
Trend Themes
1. Rise of Unsweetened Soft Drinks - The growing consumer preference for unsweetened soft drinks creates potential for innovation in natural beverage formulations.
2. Sugar Reduction Movement - As health consciousness rises, there's a disruptive opportunity for products that effectively reduce dietary sugar intake.
3. Minimalist Ingredient Movement - The push towards minimalist beverages with fewer ingredients encourages exploration of simple yet flavorful drink profiles.
Industry Implications
1. Beverage Industry - The beverage industry stands to benefit from the growing demand for healthier and unsweetened drink alternatives.
2. Health and Wellness - Within the health and wellness sector, there's an opportunity to develop and support low-sugar dietary options.
3. Sustainable Packaging - Sustainable packaging solutions could be pivotal as brands like CANS expand globally, emphasizing eco-friendly practices.
