Us. is a new unisex grooming brand from BIC that was created to share high-quality razors, shave cream, body lotion and face lotion for all. The brand is designed to offer a complete, head-to-toe grooming experience and builds upon the success of BIC's Made For You direct-to-consumer brand for the body.
Finding that consumers are embracing gender neutrality and desired products marketed towards men and women, BIC set out to create a Millennial and Gen Z brand offering affordable solutions. While the Us. razor is designed to offer a close, comfortable shave with a lubrication strip infused with aloe and Vitamin E, other products like the shave cream and lightweight, oil-free body lotion are just as skin-nourishing.
Unisex Grooming Brands
Us. Makes Razors, Shave Creams and Lotions for All
Trend Themes
1. Unisex Grooming Products - Opportunity for brands to create high-quality grooming products that cater to both men and women.
2. Gender-neutral Marketing - Disruptive innovation opportunity in promoting products that are inclusive and appeal to a wide range of consumers.
3. Affordable Solutions for Millennials and Gen Z - Creating affordable grooming solutions for the younger demographic, addressing their specific needs and preferences.
Industry Implications
1. Personal Care - Opportunity for personal care brands to expand their offerings with unisex grooming products.
2. Direct-to-consumer - Disruptive innovation in the direct-to-consumer industry by offering affordable and inclusive grooming products.
3. Skincare - Innovative skincare brands can capitalize on the trend of gender-neutral products by providing nourishing and inclusive options.