Coolhaus is known for creating an array of unique ice cream flavors like Street Cart Churro Dough and Milkshake & Fries and its newest variety comes out of an unexpected partnership with French's for National Mustard Day. The limited-edition Coolhaus Ice Cream is served with a pretzel cookie and will be available in Los Angeles and New York City for a limited time as of August via ice cream trucks.
The French's Mustard Ice Cream offers an exploration of sweet and savory ingredients in a fusion of all-American classics—ice cream and mustard. The condiment-inspired ice cream flavor helps to support French's Not From France campaign, which offers a new perspective on the qualities of the American flavor.
Condiment-Inspired Ice Creams
Coolhaus & French's Created a Unique Ice Cream Based on Mustard
Trend Themes
1. Condiment-inspired Foods - The rise of condiment-inspired foods, like French's Mustard Ice Cream, provides innovation opportunities for food and beverage companies to mix unlikely ingredients and flavors.
2. Limited-edition Collaborations - Limited-edition collaborations, like the partnership between Coolhaus and French's, allow for unique and attention-grabbing product offerings that gain hype and social media buzz.
3. Sweet and Savory Fusion - The popularity of the French's Mustard Ice Cream's unique flavor blend of sweet and savory ingredients opens up opportunities for food and beverage companies to experiment with fusion cuisine and create new unexpected flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can create disruptive innovation opportunities by experimenting with unique and unexpected ingredient combinations, like creating condiment-inspired foods.
2. Ice Cream and Frozen Desserts - The ice cream and frozen desserts industry can create disruptive innovation opportunities by partnering with unlikely collaborators, like Coolhaus and French's, to produce limited-edition flavors that generate buzz and interest.
3. Marketing and Advertising - The marketing and advertising industry can create disruptive innovation opportunities by incorporating unusual and attention-grabbing product offerings, like French's Mustard Ice Cream, into their campaigns to increase brand awareness and social media presence.