Liquid Death got its start making cans of spring water with edgy, beer-like branding and the brand is now introducing its own take on unflavored sparkling water. Notably, the product is in fact beer-like in the sense that it uses what Liquid Death calls a "more drinkable level of carbonation" that's more similar to beers than sodas.
The unflavored sparkling water is packaged into tall, 500-milliliter cans that feature 100% mountain water from the Alps with added CO2 and no other flavoring. Liquid Death's dark and edgy branding with limited-edition skull art one of the main reasons its products stand out so much, as it creates solutions that are designed to "instantly murder your thirst."
Edgy Unflavored Sparkling Water
Liquid Death's Sparkling Water Was Created to "Murder Thirst"
Trend Themes
1. Edgy Branding - Disruptive innovation opportunity: Explore how edgy branding can differentiate products and create a strong brand identity.
2. Low-calorie Alternatives - Disruptive innovation opportunity: Develop low-calorie alternatives with unique branding to appeal to health-conscious consumers.
3. Beer-like Carbonation - Disruptive innovation opportunity: Experiment with beer-like carbonation in non-alcoholic beverages to offer a new drinking experience.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Create edgy, unflavored sparkling water products to cater to the growing demand for alternative and healthier beverage options.
2. Packaging - Disruptive innovation opportunity: Design unique and eye-catching packaging for beverages to attract consumer attention.
3. Branding - Disruptive innovation opportunity: Develop bold and edgy branding strategies to stand out in the saturated beverage market.