To get more adults swimming this summer and enjoying carefree days reminiscent of their youth, Airheads created a first-of-its-kind Underwater Vending Machine. This fully waterproof machine dispenses Airheads while submerged in a pool thanks to an air propulsion system candy launcher. Instead of taking cash, the machine accepts "fun" as payment.
Created based on the insight that nearly three-quarters of adults don't swim as much as they did when they were kids, and many adults have fond memories of savoring Airheads poolside, the Airheads Underwater Vending Machine brings back fun. To kick off the start of pool season, Airheads will sell a limited number of Underwater Vending Machines for $7,000, which includes a lifetime supply of Airheads.