The Schmidt's Naturals Charcoal + Magnesium underarm deodorant is positioned as being a more beneficial cosmetic to use over drugstore varieties that is free of harsh chemicals and suitable for sensitive skin.
A growing number of consumers are becoming more weary of existing cosmetics and personal care products that are made using unnatural ingredients. Brands are responding with products like the Schmidt's Naturals Charcoal + Magnesium deodorant, which is made using a mineral-enriched recipe that uses natural ingredients like coconut oil, Shea butter and baking soda.
The Schmidt's Naturals Charcoal + Magnesium underarm deodorant features activated charcoal and vitamin E, which work together to soothe the skin and eliminate odor. The natural scent of the cosmetic product is positioned as being like "freshly fallen rain."
Organic Mineral Deodorants
Schmidt's Naturals Charcoal + Magnesium Underarm Deodorant is Effective
Trend Themes
1. Natural Mineral Cosmetics - The trend of consumer preference towards natural mineral ingredients in cosmetics and personal care products presents an opportunity for brands to innovate and create more effective products with natural elements.
2. Sensitive Skin Solutions - The demand for cosmetics that are safe and more suitable for sensitive skin provides an opportunity for brands to create more specialized products with less harsh chemicals and natural ingredients.
3. Activated Charcoal Use in Cosmetics - The trend towards the use of activated charcoal in cosmetics and personal care products provides an opportunity for brands to create innovative new products that provide detoxifying and odor-fighting benefits.
Industry Implications
1. Cosmetics - The cosmetics industry can innovate by developing more natural, mineral-enriched product lines to win over customers looking for safer, non-toxic cosmetic options.
2. Personal Care - The personal care industry can innovate by designing more specialized solutions for sensitive skin needs and incorporating natural elements like coconut oil, Shea butter and baking soda in their product formulas.
3. Pharmaceuticals - The pharmaceutical industry can capitalize on the trend of consumers moving away from synthetic and chemical-laden products, by creating more mineral and natural ingredient-based cosmetic and personal care product lines.