Kikkoman recently launched its first soy sauce alternative, Kikkoman Umami Joy Sauce, and it was created to bring umami flavor to everything from marinades to sushi and more. This simple condiment is made with just three ingredients (fermented tomato extract, salt and water) and it stands out for being non-GMO, gluten-free, wheat-free and free from added preservatives and high-fructose corn syrup.
Alternative soy sauces, such as tamari and coconut aminos, have gained popularity among consumers due to their unique flavor profiles and health benefits. Whether they are choosing tamari for their richer taste and gluten-free benefits or coconut aminos for its slight sweetness, consumers are choosing alternative soy sauces as a way to add flavor and nutrition to their meals while also accommodating dietary restrictions.
Umami Soy-Free Sauces
Umami Joy Sauce Made with Just Three Simple Ingredients
Trend Themes
1. Alternative Soy Sauces - Consumers are turning to alternative soy sauces for unique flavor profiles and health benefits, presenting an opportunity for the development of new sauces with different ingredients and flavor profiles.
2. Simple Ingredients - Products with simple and clean ingredients, like Kikkoman Umami Joy Sauce, are becoming increasingly popular as consumers seek healthier, more natural options.
3. Free-from Products - The rise of free-from products, such as Kikkoman Umami Joy Sauce being gluten, wheat, and high-fructose corn syrup free, presents an opportunity for companies to cater to consumers with dietary restrictions.
Industry Implications
1. Culinary - The culinary industry can develop new soy sauce alternatives and flavors to cater to the demand of consumers looking to add flavor and nutrition to their meals.
2. Natural Foods - As consumers seek healthier, more natural options, the natural foods industry can create new free-from products with simple and clean ingredients.
3. Health and Wellness - The health and wellness industry can promote the use of alternative soy sauces and free-from products as part of a healthy and nutritious diet.