Tailor Made Nutrition has launched a new health food label called 'Ultimate Paleo Protein,' a supplement line specializing in allergy-friendly protein powders.
"Ultimate Paleo Protein was designed to fill a void in the protein powder market," said Jeff Landro, the President of Ultimate Paleo. In this case, the "void" Landro refers to is the general lack of clean-label protein powders targeted towards those suffering from allergy sensitivities. For example, whey -- the most popular protein powder on the market -- is known to be difficult to digest and can not be consumed by those with a dairy intolerance.
Instead, 'Ultimate Paleo Protein' makes its powders using grass-fed, pasture-raised beef protein. Although beef protein powders may sound unusual, they are a good option for those looking for an easily digestible, hypoallergenic supplement as they are entirely free of dairy, gluten, soy, egg, and sugar.
Hypoallergenic Protein Powders
'Ultimate Paleo Protein' Launches with Powder Made from Beef
Trend Themes
1. Allergy-friendly Protein Powders - The launch of 'Ultimate Paleo Protein' highlights the trend towards protein powders catering to those with allergy sensitivities, opening up opportunities for companies to explore alternative protein sources.
2. Clean-label Protein Powders - The demand for clean-label products, like 'Ultimate Paleo Protein,' presents an opportunity for companies to create more transparent and natural protein powders utilizing ingredients like grass-fed beef protein.
3. Hypoallergenic Health Supplements - The development of 'Ultimate Paleo Protein' showcases the growing trend towards hypoallergenic health supplements, indicating the need for innovative and alternative supplement solutions in the market.
Industry Implications
1. Health and Wellness - The rise of hypoallergenic protein powders and supplements, like 'Ultimate Paleo Protein,' is a clear opportunity for the health and wellness industry to innovate and cater to specific dietary needs.
2. Food and Beverage - The trend towards clean-label and natural ingredients in protein powders represents an opportunity for the food and beverage industry to create new product lines and market to consumers seeking alternative protein sources.
3. Sports Nutrition - The development of allergy-friendly protein powders and supplements, like 'Ultimate Paleo Protein,' presents an opportunity for the sports nutrition industry to create specialized products for athletes with dietary restrictions or sensitivities.