Casey’s has teamed up with the beer brand Busch Light to launch what is perhaps its most unique pizza yet: the Ultimate Beer Cheese Breakfast Pizza.
The Breakfast Pizza is actually a fan-favorite pie at Casey's and is about to celebrate its 21st birthday. As this pizza reaches the legal drinking age, it seems only fitting for the pizza to become infused with a little bit of booze. Just as the name suggests, the new Ultimate Beer Cheese Breakfast Pizza features Casey’s made-from-scratch dough topped with a Busch Light beer-infused cheese sauce. This unique combination is then finished off with smoky bacon pieces, savory sausage, ham, fluffy scrambled eggs, green peppers, onions, and a blend of mozzarella and cheddar cheeses.
To celebrate the launch, Casey’s is offering members of its rewards program 21% off any large breakfast pizza from September 7 to September 14, 2022.
Beer Cheese Breakfast Pizzas
Casey’s Just Released a New Ultimate Beer Cheese Breakfast Pizza
Trend Themes
1. Beer-infused Food - The trend of infusing food with different types of beer is on the rise and offers opportunities for restaurants and food companies to create unique and flavorful products.
2. Alcohol-inspired Promotions - More companies may begin to use alcoholic beverages as a source of inspiration for marketing promotions, creating partnerships and collaborations for buzzworthy products.
3. Unique Breakfast Offerings - There is an opportunity for restaurants and cafes to create unique breakfast items that stray from traditional offerings, similar to Casey's Ultimate Beer Cheese Breakfast Pizza.
Industry Implications
1. Food & Beverage - Craft breweries and restaurants alike have the opportunity to create unique beer-infused menu items that appeal to a growing number of adventurous foodies.
2. Marketing & Advertising - Marketing agencies and alcoholic beverage companies have the opportunity to leverage alcohol-inspired promotions and collaborations to increase brand awareness and drive sales.
3. Hospitality - Hotels and resorts can add unique breakfast offerings, like the Ultimate Beer Cheese Breakfast Pizza, to their menus to attract guests who are looking for a more unique dining experience.