Two Souls Spirits is debuting a series of new bottles for its 2022 Winter Collection. The collection features three limited releases from craft breweries Finger Lakes Distilling and Yahara Bay Distillers. The whiskeys are advertised as 100% uncut, unfiltered, and available exclusively online.
The Yahara Bay Distillers offering is a rye whiskey finished in a HAZMAT rum barrel with heavy notes of dry oak. This release boasts sweet and spicy flavors that are perfect for the forthcoming holiday season. The Finger Lakes New York Straight Rye contains flavors of caramel apples, vanilla, cinnamon, and baking spice. This bottle is a lower-proof option with a full-bodied rye taste that is ideal for warming guests up during the winter.
Finally, the Finger Lakes New York Straight Wheated Bourbon is a whiskey with sweet bourbon notes of toffee and vanilla. The liquid contains layers of oak, barrel spice, and earth.
The Two Souls Spirits Winter Collection is available online at the brand’s website.
Winter Rye Whiskey Collections
Two Souls Spirits Debuts a Three-Bottle Winter Collection for 2022
Trend Themes
1. Limited-release Winter Collections - Other liquor brands could create their own limited-release winter collections, providing a unique marketing opportunity for the holiday season.
2. Online-exclusive Liquor Sales - More liquor brands could focus on selling their products exclusively online, allowing them to reach a wider customer base and expand their sales globally.
3. Innovative Whiskey Flavor Profiles - Liquor brands could experiment with unique flavor profiles and finishes to entice consumers who are looking for something new and exciting in their whiskey drinking experience.
Industry Implications
1. Craft Distilleries - Craft distilleries could create their own winter collections to compete in the crowded whiskey market and offer unique limited edition bottles to attract consumers.
2. E-commerce Platforms - E-commerce platforms like Amazon or liquor delivery companies could see an opportunity in the growing trend of online-exclusive liquor sales and expand their services to include more craft spirit offerings.
3. Food and Beverage Marketing Firms - Marketing firms could work with liquor brands to develop innovative flavor profiles and creative packaging designs to provide consumers with unique whiskey experiences that stand out in the crowded liquor market.