Luxlock, Creativo and MetaBurnett introduced an immersive experience with fashion during New York Fashion Week that helps designers have an impact beyond the runway with unlockable phygital twin NFTs. STRUT Models (the only 100% Caribbean, female and Vlack-owned modeling agency in New York focused on inclusivity, diversity and individuality) collaborated on an NFT collection that combined art, music and a sense of play with rewards through The Modernist.
The non-fungible token collection consists of 9,724 Genesis NFTs based on 442 hand-illustrated and interchangeable works of character art. At NYFW, Spring 2023 collections with a live model presentation were paired with digital twins, which were made available for immediate purchase and virtual try-on using augmented reality experiences.
These digital assets bring a new dimension to NYFW and they explore a new era of the internet and the fashion industry at large.
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Trend Themes
1. Phygital Nfts - Combining physical and digital experiences through NFTs creates opportunities for fashion designers to engage with their audience in new and personalized ways.
2. Augmented Reality Fashion - By incorporating augmented reality experiences in fashion shows and digital try-ons, designers can offer customers an immersive and engaging way to experience their designs and improve the shopping experience.
3. Interchangeable Character Art - The use of interchangeable character art in NFT collections opens up possibilities for customizable and unique fashion pieces that can be tailored to individual tastes and preferences.
Industry Implications
1. Fashion - The fashion industry has an opportunity to integrate NFTs and augmented reality experiences into their marketing and sales strategies to reach new audiences and offer more personalized experiences.
2. Art - Artists can leverage NFTs and digital experiences to showcase their work and offer collectors unique and valuable pieces that can be customized and interacted with in new ways.
3. Technology - The development of new technologies that enable the creation and integration of phygital NFTs and augmented reality experiences presents opportunities for innovation and growth in the tech industry.