The TruMoo Protein Plus is not necessarily the first thing people will think of drinking when it comes to bulking up. Yet it offers an impressive dose of protein with each cup. It will simply attract a different demographic. One that is interested in staying healthy and fit without conforming to the typical stereotypes of such a lifestyle or culture.
A great post-workout drink, the TruMoo Protein Plus also packs a good amount of calcium in addition to the added protein. Greg Schwarz, Vice President of Marketing, Dean Foods, says, "Protein intake is important to our consumers, whether they're gearing up for an important meeting, or recovering from a three-mile run. That's why we're delighted to be able to give our TruMoo fans a nutritious and delicious way to add protein to their every day diets."
Deceptive Beverage Supplements
The TruMoo Protein Plus is a Great Alternative to Protein Powders
Trend Themes
1. Alternative Protein Beverages - TruMoo Protein Plus offers a different approach to consuming protein, appealing to those who want to stay fit without conforming to traditional stereotypes.
2. Health & Fitness Without Stereotypes - TruMoo Protein Plus attracts a demographic interested in maintaining a healthy lifestyle without conforming to traditional health and fitness culture.
3. Convenient Post-workout Nutrition - TruMoo Protein Plus provides a convenient and delicious way for consumers to replenish protein levels after a workout.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore alternative protein beverages to cater to health-conscious consumers who want convenient and nutritious options.
2. Fitness - The fitness industry can tap into the market of individuals who prioritize health and wellness without conforming to traditional fitness stereotypes.
3. Nutritional Supplements - The nutritional supplement industry can incorporate innovative protein-rich beverages like TruMoo Protein Plus to offer consumers a convenient and tasty way to meet their protein needs.