Truly's range of hard seltzers includes vibrant flavors like Lemon Tea, Wild Berry and Fruit Punch and thanks to the brand-new Truly Topper, there are hundreds more flavor combinations that can be experienced by fans of the beverages. The specially designed beverage topper is designed to unite two separate cans of hard seltzer, so that flavorful fusions like Fruit Squeeze can be created by mashing up Truly's Citrus Squeeze and Fruit Punch.
In fact, there are 465 possible flavor combinations, which dramatically takes Truly's assortment of 30 flavors (27 core offerings and four holiday flavors) up a notch with creative combinations like Peachblerry Tea and Pinelimeapple.
The Truly Topper is a first-of-its-kind gadget that boasts spill-proof seals and anti-guzzling tech, plus a design that's BPA-free and dishwasher-safe.
Flavor-Fusing Drink Toppers
465 Flavor Combinations Can Be Made with a Truly Topper
Trend Themes
1. Drink Toppers - The rise of drink toppers and flavor infusion is a disruptive innovation opportunity for companies to add variety and customization to their beverage offerings.
2. Flavor Combinations - The increase in flavor combinations through technology and innovative packaging presents an opportunity for companies to create unique and customizable products that cater to individual preferences.
3. Spill-proof and Anti-guzzling Tech - Spill-proof and anti-guzzling technology present a disruptive innovation opportunity for companies to improve the user experience of their beverage packaging and increase customer satisfaction.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage drink toppers and flavor infusion to create unique and customizable product offerings that cater to individual preferences and increase customer satisfaction.
2. Non-alcoholic Beverages - The non-alcoholic beverage industry can employ spill-proof and anti-guzzling technology to improve the user experience and increase customer satisfaction, ultimately driving sales and profits.
3. Packaging - The packaging industry can develop new and innovative packaging designs, such as drink toppers and spill-proof packaging, that improve the user experience and increase the customized options available to customers.