At a time when interest in spiked seltzers only continues to grow, Truly Hard Seltzer is on a mission to get consumers to reach for its products instead of beer, wine and spirits. In doing so, the brand released a series of five 15-second ads starring Keegan-Michael Key that show how people can put these other alcohol products to good use. In a spot titled BBQ, Keegan-Michael Key is shown dousing the backyard barbecue in whiskey before setting the grill alight with a match.
Truly Hard Seltzer sets itself apart as a refreshing alternative to beer, wine and cocktails that boasts just 100 calories, a single gram of sugar and 5% ABV. The brand's product portfolio includes 13 styles, including a range of berry, tropical and citrus flavors.
Cheeky Spiked Seltzer Ads
Truly Hard Seltzer's Ads Help People See Beyond Beer, Wine & Spirits
Trend Themes
1. Rise of Spiked Seltzers - The increasing popularity of spiked seltzers offers opportunities for Truly Hard Seltzer to position itself as a refreshing alternative to traditional alcoholic beverages.
2. Humorous Advertising Campaigns - Truly Hard Seltzer's cheeky ads starring Keegan-Michael Key demonstrate the potential for brands to engage consumers through humor and memorable storytelling.
3. Low-calorie Alcohol Options - Truly Hard Seltzer's emphasis on its low-calorie, low-sugar, and low-ABV products taps into the trend of health-conscious consumers seeking healthier alcoholic options.
Industry Implications
1. Alcoholic Beverage Industry - Truly Hard Seltzer's efforts to position itself against beer, wine, and spirits highlight the opportunities for innovation and market disruption within the traditional alcoholic beverage industry.
2. Advertising and Marketing Industry - Truly Hard Seltzer's humorous advertising campaign showcases the potential for creative, attention-grabbing marketing strategies that resonate with consumers.
3. Health and Wellness Industry - Truly Hard Seltzer's focus on low-calorie and low-sugar options aligns with the growing demand for healthier beverage choices, presenting opportunities for innovation in the health and wellness industry.