Tropicana Brands has expanded its product portfolio to deliver consumers with two new options that are inspired by changing lifestyle requirements and preferences.
The first product includes the Naked Natural Energy drinks that come in Gold and Red flavor options alongside the Tropicana Sparkling drinks in Zesty Orange and Tropical Twist flavors. The drinks thus deliver options for alternative energy and a natural effervescent refreshment option that's made with real fruit. The beverages are making their way to the UK market now.
Marketing Director Elizabeth Ashdown spoke on the new ready-to-drink (RTD) options from Tropicana Brands saying, "Tropicana Brands Group have a portfolio of the best-known juices and smoothies in the UK, with over 7 million brand buyers ready to explore new offerings in the category. With Naked, we are leveraging the brand’s fruit and functionality credentials to democratise the world of natural energy drinks, and with Tropicana, we are bringing genuine fruit expertise to the fruit sparkling category."
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Trend Themes
1. Lifestyle-driven Product Portfolio Expansion - Opportunities exist in creating new beverage options that cater to evolving lifestyle needs and preferences.
2. Alternative Energy and Effervescent Refreshment - Innovative drink formulations offer the chance to tap into the demand for natural energy sources and fizzy, fruit-based beverages.
3. UK Market Penetration with New Beverage Offerings - Expanding product lines to enter new markets provides avenues for growth and consumer engagement.
Industry Implications
1. Beverage Manufacturing - Companies in the beverage industry can explore creating new canned drink options that align with changing consumer preferences.
2. Food and Beverage Retail - Retailers specializing in food and beverages can take advantage of the demand for innovative, lifestyle-driven drink choices.
3. Market Research and Consumer Insights - Businesses focused on market research can help brands like Tropicana develop products that resonate with shifting consumer lifestyles.