Figueroa Mountain Brewing is one of those precious examples of a true family-owned company in the craft beer world, and the company is looking to take its message far and wide with the advent of the Hiker's High Hazy IPA, a delicious tropical IPA that is designed to be reminiscent of misty mornings and foggy evenings atop peaks and amid plateaus.
The Hiker's High Hazy IPA offers an ABV of 6.8%, ensuring that enough cans of this beverage will give you a high similar to that felt by hikers when they come upon an epic viewpoint.
What's more, this tropical IPA is also being released amid an exciting rebranding mission at Figueroa Mountain Brewing, with the company evolving its can art without losing track of its roots.
Outdoorsy Tropical IPAs
The 'Hiker's High' Hazy IPA Pays Tribute to Epic Views Of Nature
Trend Themes
1. Tropical IPA Beers - Craft breweries can introduce unique tropical IPA flavors for consumers that offer a memorable drinking experience.
2. Hiker-inspired Beers - Breweries can create hiker-inspired beers with unique and adventurous flavors while tapping into the booming outdoor industry.
3. Rebranding in Craft Beer - Craft beer companies can rebrand themselves to reach a broader audience and renew interest in their product lines.
Industry Implications
1. Brewery - Breweries can explore the intersection between outdoor culture and craft beer.
2. Outdoor Industry - Craft breweries can partner with outdoor apparel companies to market beer as the perfect complement to outdoor adventure.
3. Marketing and Advertising - Marketing experts can capitalize on the popularity of craft beer by developing campaigns for companies wanting to rebrand themselves.