Treslúce Beauty is pop star Becky G's new cosmetics line. The singer partnered with Madeby Collective to create the eye-focused line. The official launch date is set to debut on June 25th, 2021.
Becky G's makeup label will begin its entrance into eye cosmetics with an eye shadow palette, eyeliners, makeup brushes, and false eyelashes. As a nod to the artist's Latin roots, Treslúce Beauty formulas include agave tequilana. The Latin ingredient is sourced from Jalisco, where Becky G's relatives are based. Consumers are thus privy to this intimate piece of the label founder's heritage. Mexican artist Monica Loya designed the makeup and product packaging. The designs are inspired by the artist's appreciation of Talavera pottery.
Pop Star-Branded Agave Cosmetics
Becky G's Treslúce Beauty Line Boasts Eye Makeup Products
Trend Themes
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Industry Implications
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