The Herald News of Fall River, Massachusetts featured Trend Hunter TV’s ‘Top 20 Trends in 2009’ episode in a feature on the prevalence of do-it-yourself trends in 2009. The original Trend Hunter TV episode covered our forecast of the Top 20 Trends for 2009 according to Trend Hunter Research, and can be seen above.
An excerpt from the piece in The Herald News:
DIY also made the top-20 list of TrendHunter.com.
Other trends listed were: a return to the kitchen for home-made grub; ugly beauty, "shockvertising" or pushing the envelope in advertising, geek pride, urban gardening, customizing clothing and products online, a love for retro, downsizing in innovative ways, and "credit crunch couture" making one’s own jewelry and clothing.
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The Herald News: Trend Hunter TV's 'Top 20 Trends in 2009' Featured
The Herald News: Trend Hunter TV's 'Top 20 Trends In 2009' Featured
Trend Themes
1. Do-it-yourself Trends - Businesses can tap into this trend by offering products or services that allow customers to customize and create their own unique products or experiences.
2. Return to Homemade Grub - Opportunities exist for businesses that offer healthy, convenient and easy-to-make meal options that cater to the desire for nutritious homemade food.
3. Shockvertising - Businesses can embrace this trend by pushing boundaries in their advertising to grab attention and create memorable marketing campaigns.
Industry Implications
1. Food and Beverage - Entrepreneurs can create new businesses catering to the demand for DIY cooking or selling chef-made meal kits and easy-to-cook recipes.
2. Fashion and Accessories - Opportunities exist for companies that offer personalized clothing customization services or sustainable and eco-friendly DIY fashion kits.
3. Advertising and Marketing - Businesses can create innovative campaigns using shockvertising techniques that target their desired audience and generate buzz.