For this year's back to school shopping season, the Upper Canada Mall is hosting an initiative called 'The Travelling Bags.'
A Danier weekend bag, a RUDSAK tote and a child's backpack from Herschel will be sent around for to mall retailers like Nine West, Coles and Teavana, so that they can be filled with treats from each brand. It's estimated that the value of these bags will total about $750. As these bags make their way around the mall, their journeys can be followed on social media. In order to win these back to school and back to work bags, people must upload a picture of an item that they always carry around in a bag, tagged with #UCMTravellingBags.
Additionally, in partnership with the 360° Kids, a second backpack will be sent around to be filled with school supplies that will be donated to the organization to aid students of low-income families.
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
Trend Themes
1. Social Media Journey - Disruptive innovation opportunity: Creating interactive campaigns that track the journey of products through social media, engaging consumers and building brand awareness.
2. Cause Marketing Collaboration - Disruptive innovation opportunity: Partnering with non-profit organizations to create initiatives that support and empower underprivileged students, while also promoting brand values and social responsibility.
3. Experiential Shopping - Disruptive innovation opportunity: Designing immersive shopping experiences that involve collaborations with multiple brands, encouraging customers to explore and engage with different products in a unique way.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporating social media tracking and interactive elements into the retail experience to enhance customer engagement and provide a more personalized shopping journey.
2. Non-profit - Disruptive innovation opportunity: Collaborating with businesses to create cause marketing campaigns that address social issues and contribute to positive change, while also increasing brand visibility and public support.
3. Education - Disruptive innovation opportunity: Partnering with retail brands to provide school supplies and support to low-income students, leveraging the power of collaboration to improve access to education and equal opportunities.