Luxury fashion house Building Block is getting consumers ready for the warm weather with a new translucent shopping bag made with a high-end PVC material. The brand teamed up with online retailer SSENSE to release the perfect bag for any summer vacation, with a fresh yellow pop of color.
The Peephole tote is constructed with the classic clear vinyl material and features the Building Block logo embossed directly in the center. The interior features a buffered leather pouch with a zipped closure placed at the top, added to store all small essentials such as makeup or sunglasses. The most interesting addition is the cut-out with a yellow leather trim at the top right corner.
The new translucent shopping bag from Building Block will only be available online at SSENSE for $349.
Summer-Ready PVC Totes
Building Block's Translucent Shopping Bag is Exclusive to SSENSE
Trend Themes
1. Translucent Fashion - The trend of translucent fashion is disrupting the traditional opaque clothing industry and creating opportunities for high-end PVC materials.
2. Functional Fashion Accessories - The trend of adding functional aspects to high-end fashion items, such as a cut-out for sunglasses or makeup, is disrupting the traditional fashion accessory industry and creating opportunities for innovative designs.
3. E-commerce Exclusive Collaborations - The trend of exclusive collaborations between luxury fashion brand Building Block with online retailers like SSENSE is disrupting the traditional brick-and-mortar retail industry and creating opportunities for unique online shopping experiences.
Industry Implications
1. Fashion - The fashion industry can seize the trend of translucent fashion and innovative design opportunities to create new products with high-end PVC materials and functional aspects.
2. Fashion Accessories - The fashion accessory industry can seize the trend of adding functionality to items and create new, innovative designs like a cut-out for sunglasses or makeup.
3. E-commerce - The e-commerce industry can seize the trend of exclusive collaborations between luxury fashion brands and online retailers like SSENSE to create unique online shopping experiences and disrupt the traditional brick-and-mortar retail industry.