Disney/Pixar has bought the very first "Promoted" trending topic with their 'Toy Story 3' Twitter trending topic ad. If you are an avid user of the micro-blogging website, you would have noticed a change in the United States' trending topics in the toolbar on the right hand side.
Along with the usual ten topics, there is an 11th, 'Toy Story 3,' and beside it there is an yellow icon that reads "Promoted." If you scroll over it, the icon reads "Promoted by Disney/Pixar."
Selling Real-Time Trends
Disney/Pixar Promotes With 'Toy Story 3' Twitter Trending Topic Ad
Trend Themes
1. Promoted Trending Topics - The opportunity to leverage promoted trending topics on social media platforms to enhance brand visibility and engagement.
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Industry Implications
1. Entertainment - The entertainment industry can explore promoted trending topics to create buzz and promote new releases.
2. Advertising - The advertising industry can utilize real-time advertising to effectively target and engage consumers.
3. Marketing - The marketing industry can leverage digital marketing campaigns, like promoted trending topics, to reach a wider audience and drive brand growth.