According to recent reports, Frito-Lay's Kettle-Cooked chips now come in a delicious tikka masala flavor. While the brand is well known for experimenting with global ingredients, the latest chip variety delivers the bold and complex flavors of Indian cuisine.
The new Tikka Masala Lay's Kettle-Cooked chip flavor was spotted at a Costco in Milwaukee, Wisconsin, indicating that the new variety is likely part of an early roll out. Although information is still scarce about the actual taste of the chips, the flavors likely mimic that of the spicy Indian curry. This means, flavors such as tomato, onion, garlic, ginger, coconut and chili pepper are likely to be the most prominent.
While Frito-Lay has experimented with other curry-inspired chips before, the new tikka masala flavor marks the first time such products have been offered in the US.
India-Inspired Chip Flavors
These Chips Now Come in a Zesty Tikka Masala Flavor
Trend Themes
1. Global-inspired Chip Flavors - There is an opportunity for Frito-Lay to create a range of chips inspired by flavors from around the world, providing consumers with exciting and unique taste experiences.
2. Spicy Curry Chips - This trend presents an opportunity for Frito-Lay to create chips that capture the bold and complex flavors of various spicy curry dishes, catering to consumers who enjoy spicy and flavorful snacks.
3. Ethnic Cuisine Snacks - There is potential for the development of a line of snacks that draw inspiration from different ethnic cuisines, offering consumers a taste of diverse food cultures.
Industry Implications
1. Snack Food Industry - This trend presents a disruptive innovation opportunity for the snack food industry to introduce new and unique flavors to attract and retain customers.
2. International Food Industry - The emergence of global-inspired chip flavors creates an innovation opportunity for the international food industry to expand its product offerings and cater to diverse consumer preferences.
3. Convenience Food Industry - The trend of ethnic cuisine snacks presents a disruptive innovation opportunity for the convenience food industry to tap into the growing demand for convenient and flavorful snacks inspired by different cultures.