Steel Reserve recently announced the launch of a new line of canned island-inspired cocktails, appropriately dubbed the Tiki Series. The new offering is available in two bold tropical flavors – Strawberry Daiquiri and Island Punch – with 10% ABV.
The Strawberry Daiquiri combines the sweet taste of strawberry balanced with the tart taste of lime for an unparalleled palette experience. The Island Punch, on the other hand, delicately balances the fresh flavors of mango and pineapple to evoke a refreshing and tropical taste. With their high ABV, the new beverages will appeal to adventurous consumers looking for beverages that pack a punch.
These flavor-forward perfectly mixed beverages come in 16oz cans and can be found in convenience-store coolers and chain retailers nationwide.
Canned Island-Inspired Cocktails
Steel Reserve’s Debuts the Pre-mixed, Ready-to-Drink Tiki Series
Trend Themes
1. Island-inspired Cocktails - Creating pre-mixed cocktails that bring exotic and tropical flavors into US markets can disrupt the ready-to-drink beverage industry.
2. High-abv Ready-to-drink Beverages - Producing pre-mixed drinks with a high ABV will appeal to adventurous consumers and could disrupt the ready-to-drink market by providing an alternative to traditional hard liquor.
3. Flavor-forward Canned Cocktails - Developing creatively flavored pre-mixed cocktails can disrupt the canned beverage industry and attract younger demographics with a preference for novelty and innovation.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can benefit from pre-mixed, canned cocktails that offer tropical and unique flavors by capturing market share for ready-to-drink beverages and millennials.
2. Convenience Stores - Introducing canned cocktails to convenience stores can disrupt traditional beverage offerings and appeal to busy consumers seeking ready-to-consume, on-the-go, high-quality beverages.
3. Chain Retailers - Providing pre-mixed, canned cocktails to big box retailers can disrupt traditional store layouts and provide an innovative addition to their promotional strategies, especially for millennials and customers seeking convenience and experience.