The THIS food-to-go range from the UK-based meat alternative brand is set to offer consumers a more convenient way to enjoy plant-based foods when going about their daily routine. The products include three sandwiches and two snacking pot, which are each crafted using the brand's plant-based meat alternatives. Priced between £2.50 and £4, the plant-based products are arriving at WHSmith locations in the UK for consumers to pick up as a meal or snack at their leisure.
Co-Founder Andy Shovel commented on the new THIS food-to-go range saying, "Working with WHSmith to deliver this range has been epic. Travel retail has picked up enormously and it’s another opportunity to show people how good plant-based food can be.’’
Convenient Plant-Based Food Ranges
The THIS Food-to-Go Range Includes Three Sandwiches and More
Trend Themes
1. Plant-based Convenience Foods - Opportunity for meat alternative brands to expand their offerings with convenient plant-based options for people on-the-go.
2. Travel Retail Plant-based Foods - The rise in travel retail provides a new market for plant-based food brands to offer their products to people on-the-go.
3. Snacking Pot Products - Opportunity for plant-based food brands to innovate snacking pot products, catering to consumer demand for on-the-go snacking.
Industry Implications
1. Plant-based Foods Industry - Brands in the plant-based foods industry can capitalize on the demand for convenient, on-the-go products, expanding options for consumers while increasing sales revenue.
2. Travel Retail Industry - Plant-based food brands can reach a new market by offering products at travel retail locations, catering to consumers who are on-the-go and looking for convenient snack options.
3. Convenience Store Industry - Convenience stores can boost sales by offering an expanding range of plant-based food options, catering to the growing demand for convenient, on-the-go, plant-based snacks and meal options.