TheOne08 recently announced the launch of its new vegan handbag line that seeks to empower a community in Il Ngwesi, Kenya. The bags are made from natural materials, including vegan leather derived from pineapple leaves, and water-resistant twill created from recycled plastic water bottles.
The bags are produced by a community-owned and operated manufacturing facility in Il Ngwesi. The manufacturing process pays a living wage and also provides education and resources to the community. "In the context of TheOne08, luxury is our ability to make everyday decisions that uplift the lives of those around us and make a better future for our one planet," TheOne08 founder Amir Hoda said. The brand hopes to allow global consumers to make an impactful design by purchasing one of its handbags.
The handbags range from $198 to $498 and are made to order to help reduce waste, labor, and environmental impact.
Empowering Vegan Handbags
TheOne08 Launched a Line of Vegan Bags to Support a Kenyan Community
Trend Themes
1. Sustainable Fashion - The use of natural and recycled materials are disrupting traditional fashion industry.
2. Socially Responsible Manufacturing - Empowering communities with living wage, education and resources is a disruptive opportunity.
3. Direct-to-consumer Ecommerce - Made-to-order production can efficiently reduce waste, labor, and environmental impact while providing unique customer experiences.
Industry Implications
1. Fashion Industry - Adoption of recycled materials, ethical manufacturing, and direct-to-consumer eCommerce can revolutionize the fashion industry.
2. Sustainable Manufacturing Industry - Creating demand for ethical and environmentally sustainable manufacturing provides growth opportunities.
3. Retail Industry - Selling ethically-sourced and manufactured products through direct-to-consumer eCommerce channels can be a novel disruptive innovation opportunity.