The Original Southside is a lightly sparkling gin cocktail combining premium gin, lemon and mint with a recipe that pays homage to Southside cocktail culture of the 1920s and an original cocktail recipe by founder Meredith Mills-Merritt's mother. "We’re reviving a drink that was lost over time, for a 'revival of the fittest, so to speak.' I obsessed over every sip to make this once prohibition-era bathtub gin concoction a refreshing, crisp take on an old classic," says Mills-Merritt.
Touted as a love letter to warm summer evenings with big belly laughs shared with friends and loved ones, The Original Southside comes in at 10% ABV. Made with 100% sugar cane, this vegan-friendly cocktail is ready to be enjoyed during life's special moments and everyday celebrations alike.
Revitalized Sparkling Gin Cocktails
The Original Southside Modernizes Jazz Age Cocktail Culture
Trend Themes
1. Revived Cocktails with a Twist - Incorporating premium gin, lemon, and mint, The Original Southside modernizes Jazz Age cocktail culture with a refreshing and unique spin on prohibition-era bathtub gin concoctions.
2. Heritage-inspired Beverage Resurgence - The recipe of The Original Southside, paying homage to 1920s Southside cocktail culture and founder Meredith Mills-Merritt's family history, reflects a resurgence of heritage-inspired beverages in the modern market.
3. Artisanal Vegan Cocktail Movement - As an artisanal vegan cocktail made with 100% sugar cane, The Original Southside represents the growing trend of vegan-friendly beverages catering to consumer preferences for ethical and sustainable choices.
Industry Implications
1. Craft Cocktail Industry - The success of The Original Southside highlights the potential for further innovation and growth within the craft cocktail industry by reimagining classic recipes with a contemporary twist.
2. Heritage-inspired Beverage Sector - The rise of heritage-inspired beverages like The Original Southside creates opportunities for brands to tap into nostalgia and tradition to offer unique and authentic experiences for consumers.
3. Vegan Beverage Market - The emergence of artisanal vegan cocktails such as The Original Southside showcases a growing demand for plant-based options in the beverage market, encouraging exploration and innovation in this sector.