Joining the ranks of Marc Jacobs, Marc by Marc Jacobs, Little Marc Jacobs, and Marc Jacobs Beauty is a new self-titled brand from Marc Jacobs called 'The Marc Jacobs.'
The focus of this new fashion brand, The Marc Jacobs, is all about standalone pieces instead of full runway collections. Pieces from this new brand boast names like The House Dress, The Sash Belt and The Proposal Pump to emphasize the fact that each design has its own unique identity and can be used to pull an outfit together. The collection of products includes clothing, bags, accessories and jewelry with an eclectic vintage feel, as well as some reissued versions of the designer's most iconic pieces.
On The Marc Jacobs' website, visitors can check the "Marcdown" category for marked down goods.
Eclectic Vintage Fashion
'The Marc Jacobs' is Marc Jacobs' New Brand Celebrating Unique Items
Trend Themes
1. Standalone Pieces - The emphasis on standalone pieces opens up opportunities for disruptive innovation in personalized fashion solutions and mix-and-match styling platforms.
2. Eclectic Vintage Feel - The growing demand for eclectic vintage fashion creates opportunities for disruptive innovation in sustainable and upcycled fashion manufacturing and online curated vintage marketplaces.
3. Reissued Versions - The reissued versions of iconic pieces offer disruptive innovation opportunities in limited edition fashion collaborations and digital fashion archives.
Industry Implications
1. Fashion Retail - The focus on standalone pieces and unique identities opens up disruptive innovation opportunities for personalized fashion retail experiences and virtual styling services.
2. Sustainable Fashion - The demand for eclectic vintage fashion and reissued versions creates opportunities for disruptive innovation in sustainable fashion manufacturing practices and circular fashion economy.
3. Online Marketplaces - The collection's eclectic vintage feel and the 'Marcdown' category on the website present opportunities for disruptive innovation in online curated vintage marketplaces and fashion resale platforms.