The Latin Baby is a Florida-based brand that caters to the needs and preferences of millennial -- specifically Latin American -- parents. Unlike older brands, The Latin Baby uses superfood ingredients and decorative packaging to make its products appealing to a younger audience.
Unlike brands such as Gerber or Beech Nut, The Latin Baby is tailored to the need of young, Hispanic shoppers. The company reaches these consumers by using ingredients such as calabaza, which are traditionally used in Latin American cooking. The brand also eschews sugar and sweet fruits and instead opts for savory spices such as cumin, turmeric and oregano. Finally, the brand uses brightly-colored packaging to stand out from other baby food brands that opt for more muted color palettes.
Millennial-Targeted Baby Brands
The Latin Baby is a Baby Food Brand for Millennial Parents
Trend Themes
1. Superfood Baby Food - Developing baby food that features 'superfoods' that are high-value nutrient to provide a unique selling proposition on the market.
2. Ethnic-focused Baby Brands - Creating and marketing baby brands focused specifically on Hispanic, Asian, or African parents and their cultural preferences.
3. Savory Baby Food - Developing alternative-flavored baby foods that eschew traditional fruit and vegetable blends for more savory flavors.
Industry Implications
1. Baby Food Manufacturing - Establishing innovative approaches to baby food production, packaging, and marketing to keep pace with changing consumer preferences among new and young parents.
2. Food Retail - Creating shelves and merchandising solutions in retail outlets for baby food with adapted packaging, ingredients, and ethnic appeal to better serve new and young parents.
3. Consumer Packaged Goods - Stimulating investment and research in the development of new consumer packaged goods (CPG) with uncommon ingredients profiles not traditionally seen in the baby food sector.